Solutions

Today, healthcare organizations are coming to the realization that the retail model for healthcare has arrived. Typical considerations for consumer shopping decisions, a combination of quality, service and price, are now driving consumer choice in our industry, Every possible solution to the pace of healthcare spending includes putting more responsibility in the hands of the consumer. With that comes the need to provide clear, understandable information to help consumers make the appropriate decisions for their families.

Transparency will increasingly offer information about cost and quality, but at Beryl, we believe the differentiator for all heatlhcare organizations is going to be customer service.

There are many “shopping moments” in healthcare, from choosing a plan, doctor, or hospital. Like most other shopping decisions, if cost and quality are competitive, consumers will go where they feel like they a’re treated the best.

Health plans and providers have recognized this trend and now offer members and patients more and more ways to get information at all touch points in their continuum of care. Smart healthcare marketers have also learned that giving consumers as many portals as possible will substantially increase the likelihood that consumers will connect with the organization. At the same time, significant advances in communication technology have made this goal a reality.

Our philosophy is that consumers should be able to communicate with your organization in whatever method they feel most comfortable, whether picking up the phone, chatting live on the Internet or sending an e-mail. That's why we've invested resources making sure that all of these channels are available at one source, 24 hours per day.

Since 1985 Beryl has been an innovator in connecting healthcare consumers with healthcare providers/payors via a variety of technologies and media. We offer healthcare providers the ability to coordinate and integrate telephone-based call center, Web, data management and data mining capabilities in order to provide the most current and accurate information.

This capacity for healthcare providers to integrate all of their communication vehicles into a unified Customer Interaction Center will, when properly incorporated, foster lifetime relationships and true brand loyalty.