12/07/2010
FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Nancy Lecroy
817-785-5030

Beryl Appoints Vice President of Corporate Development for Patient Experience Group

Dennis Nasto to lead client development efforts in support of Beryl’s patient experience strategy 

DALLAS, TX (December 7, 2010) - Beryl, a technology-focused patient experience services company dedicated to improving relationships between healthcare providers and consumers, announced today that it has named Dennis Nasto as vice president of corporate development for its Patient Experience Group. In this role, Nasto will lead development of new and existing relationships with national accounts, such as large, multi-facility health systems, as well as development of strategic partner relationships. 

Prior to joining Beryl, Nasto was the principal consultant for Nasto Professional Services, a technical consulting firm, where he led all aspects of engagements with medical device manufacturers and healthcare technology service providers. He also served as president and CEO of SecureCare Technologies, Inc., a provider of smart messaging and document exchange solutions for healthcare providers. Nasto also held business development positions at ResMed and STERIS Corporation.

As vice president of corporate development, Nasto will draw upon his healthcare background to forge new relationships with hospital systems and networks seeking to build patient loyalty and reduce readmissions through better patient access and patient support throughout the transitions of care delivery. Additionally, he will be responsible for identifying and forging new strategic business partner relationships to provide enhanced solutions aimed at improving the patient experience.

“Dennis has more than 25 years of healthcare experience, adding further depth to our team,” said Steve Whitehurst, senior vice president of the Patient Experience Group for Beryl. “We’re very pleased that Dennis joined us, because he truly understands the challenges that hospitals are facing every day. With his passion and drive, Dennis is well-positioned to help our clients leverage our services across the care continuum to help create excellent patient experiences while boosting their operational efficiencies. I’m also excited about Dennis’ ability to cultivate new business partner relationships, which will help us to provide better solutions for our clients.”

Whitehurst added, “Among the complexities facing hospitals today is the Accountable Care Organization model and the concept of managing care in concert with multiple physicians or institutions. As hospitals continue to wrap their arms around the ACO, they’ll be looking for new and innovative ways to effectively promote this model to their community. Our clients are already looking to Beryl to help with these efforts, and Dennis will be a strong leader in helping them to develop strategies to complement their own ACO development.”

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About The Beryl Companies
The Beryl Companies is comprised of four businesses; two that focus on improving the patient experience in a variety of health care settings, and two that focus on improving workplace culture and values-based business productivity.  The Beryl Companies sees these activities and concepts as intrinsically linked.  The Beryl Companies’ foundational business, Beryl, is a technology-focused patient experience services company dedicated to improving relationships between health care providers and consumers.  Founded in 2006, The Beryl Institute is a research and educational entity that publishes information about improving the patient experience and how that activity links to better financial outcomes for health care providers.  Founded in 2009, The Circle is a training company that helps other businesses enhance employee engagement and develop more positive workplace cultures.  The last firm, The Small Giants Community, is a global organization that brings together leaders who are focused on values-based business principles.