12/21/2010
FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Nancy Lecroy
817-785-5029

Beryl Appoints New Chief Financial Officer

DALLAS, TX (December 21, 2010) – Beryl, a technology-focused patient experience services company dedicated to improving relationships between healthcare providers and consumers, announced today that it has named Russell Massey as chief financial officer.  Massey brings extensive financial management skills to his new position with more than 20 years experience in finance and healthcare.

Massey comes to Beryl from Pinnacle Partners In Medicine, the largest anesthesia and pain medicine group practice in the U.S., where he served as chief financial officer and vice president of finance. He also served as chief accounting officer for Cook Children’s Health Care System in Fort Worth, Tex. Massey holds a Bachelor of Business Administration degree in accounting from The University of Texas at Arlington, and is a Certified Public Accountant.

“We’re very pleased that Russell has joined Beryl as CFO to lead our finance team,” said Paul Spiegelman, CEO for Beryl.  “He brings tremendous financial and management skills, and has extensive experience in healthcare, so he truly understands our business. As our company continues to grow, I’m looking to Russell’s talent and experience to facilitate effective reinvestment in our people and our technology. This will ultimately enable us to continue delivering solutions to help our hospital clients provide exceptional patient experiences.”

Massey is a member of the Texas Society of CPAs, the American Institute of CPAs, and the Healthcare Financial Management Association.


###


About The Beryl Companies
The Beryl Companies is comprised of four businesses; two that focus on improving the patient experience in a variety of health care settings, and two that focus on improving workplace culture and values-based business productivity.  The Beryl Companies sees these activities and concepts as intrinsically linked.  The Beryl Companies’ foundational business, Beryl, is a technology-focused patient experience services company dedicated to improving relationships between health care providers and consumers.  Founded in 2006, The Beryl Institute is a research and educational entity that publishes information about improving the patient experience and how that activity links to better financial outcomes for health care providers.  Founded in 2009, The Circle is a training company that helps other businesses enhance employee engagement and develop more positive workplace cultures.  The last firm, The Small Giants Community, is a global organization that brings together leaders who are focused on values-based business principles.