Targeted Marketing Campaigns
BerylHealth´s Targeted Marketing Campaigns help hospitals drive traffic through caring consumer engagements with knowledgeable Call Advisors. Targeted Marketing Campaigns help hospitals increase their share of customers and profitability by targeting the right households with acquisition strategies.
BerylHealth´s targeted marketing program helps hospitals identify the target audience and appropriate call type.
- New Movers — Households moving into the community are an attractive acquisition target. The hospital that initiates a dialogue with these households first will come out on top in winning their business.
- Health fairs, screenings and classes — ways that a health care organization can reach out to its community and also grow service lines and physician referrals.
- Follow-up calls — help reinforce print marketing campaigns and are a good way to convert potential consumers into customers.
BerylHealth´s Call Advisors use carefully constructed, customized call scripts to direct people to the right program, service or physician. All calls, whether inbound or outbound, feature professional Call Advisors compassionately connecting with consumers through:
- Consistent 24/7 service
- Efficient and effective call handling processes
- Carefully constructed, customized call scripts
- Bilingual access
- Follow-up personalized letters
Return on Investment
These targeted calls increase your acquisition and conversion rates on outbound marketing campaigns. BerylHealth measures your return on investment through reports that:
- Help you match calls to inpatient, outpatient and ED visits.
- Track the ROI of each targeted marketing campaign.