Beryl Introduces Advanced Analytical Reporting to Hospitals
New tool will better position hospitals to make strategic decisions regarding their marketing programs
Dallas, Texas (October 11, 2011) – Beryl, a technology-focused patient experience services company dedicated to connecting healthcare providers to consumers, introduced a new business intelligence reporting module to support its 500 hospital clients. Advanced Analytical Reporting provides users with an in-depth view of their Marketing Services performance over a rolling 13-month period. Never before has a hospital had access to reporting that gives such powerful insights into the trending performance of their marketing spend. Advanced Analytical Reporting visually represents critical data regarding a hospital’s physician referral services. The data within the tool is presented in a variety of custom charts and graphs that can be filtered to better understand caller activity and a hospital’s overall referral program results.
After accessing the module, a hospital can use the browser-based analytics to review metrics such as call volume, referral volume and warm transfer rates, as well as marketing channel data that has proven successful in driving call volume. The information available in these reports ultimately helps hospitals to more effectively analyze their marketing efforts as well as understand which physicians and specialties are generating the most referrals. A hospital can harness the report’s trending data to make strategic business decisions to improve its marketing programs, such as targeting which campaigns are the most profitable and making adjustments to bring greater revenue and support the patient experience.
Beryl continues to invest in services and technology to help improve the patient experience. “Beryl’s multi-million dollar investment to upgrade its infrastructure leverages the latest state-of-the-art technologies and cloud computing to revolutionize the way we connect people to healthcare,” said Steve Whitehurst, Chief Customer Officer. “This is the first of many powerful reporting features to come with Beryl’s service lines and centers of excellence.”
For more information on Beryl’s Advanced Analytical Reporting, visit http://www.beryl.net/services/advanced-analytical-reporting.
ABOUT THE BERYL COMPANIES
The Beryl Companies is comprised of four businesses: two that focus on improving the patient experience in a variety of health care settings and two that focus on improving workplace culture and values-based business productivity. The Beryl Companies sees these activities and concepts as intrinsically linked. The Beryl Companies' foundational business, Beryl, is a technology-enhanced patient experience services company dedicated to improving relationships between healthcare providers and consumers. The Beryl Institute serves as the professional home for stakeholders who recognize that the patient experience is an essential element in the execution and evaluation of health care performance. Founded in 2009, The Circle is a training company that helps other businesses enhance employee engagement and develop more positive workplace cultures. The last firm, The Small Giants Community, is a global organization that brings together leaders who are focused on values-based business principles.